That time I helped a global CEO define modern leadership.
Jose Ruiz is the CEO of executive search and leadership advisory firm Alder Koten, and a globally recognized voice on strategy, management, and the future of work. I worked alongside him to develop his long-form leadership philosophy and public thought leadership presence.
Ghostwrote multiple Forbes articles under his byline, distilling complex ideas into accessible insights for global business audiences
Co-authored core chapters of his unpublished leadership book, integrating neuroscience, organizational psychology, and management theory
Crafted elegant, original frameworks for leadership, autonomy, flow, and decision-making under uncertainty
Translated decades of experience into compelling, structured content designed to support both keynote presentations and client advisory work
Helped align the tone, structure, and intellectual arc of his materials to reflect both academic rigor and practical applicability
Working on this project required deep research, abstract synthesis, and the ability to write with clarity and authority on highly nuanced topics—something I still consider a defining milestone in my work.
*Due to NDA/client restrictions, not all deliverables are available for viewing



The Leadership Framework
Leadership by position... is when people follow because they must. Leadership by behavior... is when people follow from afar. But relationship-based leadership — that’s when people follow because they choose to. And with that choice comes responsibility, humanity, and care.
Similar to parenting, leadership involves guiding others toward their potential — not by control, but by cultivating environments where they can grow. While it’s often tempting to emulate admired figures like Jobs or Musk, true leadership isn’t mimicry. It’s relational, responsive, and rooted in the ability to be followed — not just admired.
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Leadership is likely one of the most discussed topics in business literature today. A quick Google search yields over 147 million results, yet consensus on what leadership actually means remains elusive. Ralph Stogdill, Professor Emeritus of Management Science and Psychology at Ohio State University, once observed, “There are almost as many definitions of leadership as there are persons who have attempted to define the concept.” That ambiguity is not a failure—it’s a reflection of leadership’s complexity.
While the subject is often framed around authority, power, or titles, leadership at its core is about influence. Some lead by command, others by example, and others still by cultivating connection. Though the methods differ, we can group most leadership philosophies into three broad categories.
The first is leadership by position. In this approach, a person leads because they hold a title or role that grants them authority. Their power is hierarchical, and their decisions carry institutional weight. In organizations, this is the manager, the director, the executive. They are followed not out of inspiration, but obligation. As in a race, the person in the lead isn’t chosen—they’re chased. There is usually a long line of others ready to take their place. The relationship is not personal—it’s functional.
The second is leadership by behavior. This is the leadership of icons: figures like Steve Jobs, Elon Musk, or Martin Luther King Jr. People observe them from a distance, study their traits, and try to emulate their example. It is leadership built on admiration and replication, not interaction. These leaders may never know their followers personally, but their influence ripples out through books, speeches, and case studies. Their success encourages others to model their traits in hopes of achieving similar outcomes.
But for most of us, the type of leadership we hope to embody—and the type we respond to best—is something more relational. Relationship-based leadership is built on trust and mutual choice. It does not rely on formal authority or mythic persona. Instead, it requires presence, attentiveness, and the willingness to grow with others. You cannot be a leader in this mode unless people actively choose to follow you—and that choice must be continually re-earned.
In many ways, it resembles parenting. Both involve helping others reach their potential. Both require empathy, clear expectations, consistent support, and accountability. Leadership, like parenting, isn’t about control. It’s about guidance. And while there are frameworks to study and strategies to adopt, your style—your way of being in relationship—will always be your own.
There is no singular, correct way to lead. But one truth holds: good leadership is not about you. It’s not about charisma or dominance or technical perfection. It’s about how your actions shape the people around you. What grows because of you? What continues in your absence? How do others feel, perform, and develop under your guidance?
Relationship-based leadership is not a call to lead softly, nor a plea for servant leadership in the traditional sense. It demands clarity, adaptability, and strength. A good leader must be able to shift with the environment without compromising integrity. Life, business, and people do not move in straight lines. Leadership shouldn’t either.
Finally, every leader must prepare for the day they are no longer present. Legacy is not measured by tenure or output alone—it’s measured by continuity. Can your team thrive without you? Can your systems evolve and adapt? Can others lead because you once did? The highest expression of leadership is not dominance, but durability.
2
Flow and Peak Performance State
In flow, you don’t feel like you’re performing — you’re simply doing. Time fades, judgment quiets, and execution becomes effortless.
Psychologist Mihaly Csikszentmihalyi called it the optimal state of consciousness. In this state, you're not chasing results — you're becoming the result. A composer once described it as: ‘I almost don’t exist. My hand seems devoid of itself. I just sit there watching in a state of awe and wonderment.’
This isn’t poetic metaphor — it’s neurobiological. It’s transient hypofrontality. When the brain shuts off the self-monitoring systems, we unlock our most potent capabilities: lateral thinking, decision-making, creative synthesis. Flow isn’t just enjoyable — it’s productive. According to McKinsey, executives in flow are up to five times more effective.
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In the world of positive psychology, the term “flow” describes a state of absolute absorption—when your mind and body become so immersed in a task that time seems to stretch or disappear entirely. This experience, often referred to as being “in the zone,” is one of the most powerful—and paradoxical—states available to us: it requires effort, but feels effortless.
Psychologist Mihaly Csikszentmihalyi was the first to define this phenomenon. In the 1970s, he conducted one of the most ambitious global studies in modern psychology, interviewing people across disciplines and cultures—from farmers to athletes, surgeons to street performers, chess masters to gang members. What he discovered was both unexpected and universal: regardless of background, people described their most rewarding, high-performing moments in remarkably similar terms. They weren’t passive or relaxed—they were fully alive, fully focused, and fully engaged. That state was flow.
Flow is not simply a psychological curiosity—it has a physiological basis. Neuroscientist Arne Dietrich explains it as an “efficiency exchange.” When we enter flow, the brain temporarily deactivates the prefrontal cortex, particularly the dorsolateral region responsible for self-monitoring, inner critique, and impulse control. This process, known as transient hypofrontality, removes the noise of second-guessing and overthinking, allowing high-speed decision-making and fluid creativity to take over. In flow, the mind stops evaluating and starts executing.
The experience is deeply pleasurable because the brain is flooded with powerful neurochemicals. Studies have shown that dopamine, serotonin, norepinephrine, anandamide, and endorphins are all released in flow—each one linked to elevated performance and deep emotional reward. Together, they boost pattern recognition, lateral thinking, motivation, muscle responsiveness, and memory. In other words, they turn us into the best version of ourselves.
One composer described the experience this way: “You are in an ecstatic state to such a point that you feel as though you almost don’t exist. My hand seems devoid of itself, and I have nothing to do with what is happening. I just sit there watching in a state of awe and wonderment.”
Flow, unlike rest or relaxation, is not about escaping effort. It’s about being fully immersed in meaningful effort. It arises when a challenge matches, or slightly exceeds, our capabilities. Too easy, and we’re bored. Too hard, and we’re anxious. But in the sweet spot—where skill and challenge intersect—we lose ourselves and become fully present.
This state doesn’t just feel good—it drives measurable results. A ten-year study by McKinsey & Company found that executives reported being up to five times more productive while in flow. Not five percent—five times. If a leader spent Monday entirely in flow, their output could equal a full week of standard productivity. According to McKinsey, even modest increases in flow—15 to 20 percent more time spent in the state—could nearly double workplace effectiveness.
But unlike discipline or drive, flow cannot be forced. It must be cultivated. And it depends on three essential ingredients: autonomy, challenge, and safety.
Autonomy means having the freedom to make decisions, shape outcomes, and engage fully without micromanagement. Challenge means being pushed just past the edge of our comfort zone. But perhaps the most overlooked requirement is psychological safety. Without it, flow simply can’t happen. When we feel judged, exposed, or uncertain about our environment, the dorsolateral prefrontal cortex remains active—and our inner critic stays online. In these conditions, the self-monitoring system never powers down. Creativity is blocked. Focus scatters. We protect instead of perform.
In 2008, neuroscientist Charles Limb placed jazz musicians in an fMRI scanner and studied their brains as they improvised in flow. The data confirmed that during improvisation, the self-monitoring regions of the brain quieted dramatically. Fear, self-doubt, and hesitation fell away. The musicians weren’t overthinking—they were immersed in expression.
This is why leadership matters. Leaders are the architects of flow—whether they realize it or not. By defining clear goals, offering meaningful challenge, granting autonomy, and ensuring psychological safety, leaders create the space where flow can emerge. Without that structure, the possibility disappears.
In the workplace, flow is not a luxury—it’s a multiplier. It increases performance, creativity, and satisfaction. It builds momentum. And it fosters the kind of self-directed, purpose-driven engagement that no amount of oversight can replicate.
When we talk about leading teams into their full potential, we’re not just talking about productivity or output—we’re talking about designing the conditions for flow. Because in flow, people don’t just work. They thrive.
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Autonomy, Certainty, and the Space Between
Too much certainty breeds boredom. Too much uncertainty triggers fear. But in between is a psychological sweet spot — just enough of each to stretch us without breaking us.
That’s where autonomy lives. Not in total freedom, but in environments where people are trusted, challenged, and supported. The leader’s job isn’t to empower others with a magic wand. It’s to create the conditions in which those can empower themselves.
Think of an elite athlete in competition: the task is clear, the rules provide structure, and the execution is up to them. Autonomy isn’t the absence of constraint — it’s the presence of trust, clarity, and purpose.
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Autonomy is often misunderstood in leadership conversations. It's frequently reduced to the absence of oversight, or worse, conflated with a kind of hands-off leadership that abdicates responsibility in the name of empowerment. But true autonomy isn’t about freedom from structure—it’s about freedom within structure. It's about creating environments where individuals can think independently, act with intention, and grow through challenge.
At the heart of autonomy is one essential condition: balance. Specifically, the balance between certainty and uncertainty.
We are biologically wired to seek certainty. From our earliest days, our nervous systems are scanning for stability—asking: Am I safe here? Do I belong? Is this predictable? Certainty gives us the psychological ground to stand on. But as much as we crave security, we are also built for growth—and growth requires challenge, exploration, and the willingness to step into the unknown. That space between certainty and uncertainty is where autonomy lives. Too much certainty, and we stagnate. Too much uncertainty, and we shut down. But in the right balance, people engage. They stretch. They thrive.
One of the most useful metaphors for this concept comes from puzzles. If I hand you a crossword that’s already solved, you’ll feel nothing. If I give you one that’s impossible, you’ll quit. But if I give you a puzzle that’s just hard enough to make you lean in, think critically, and work a little harder than usual—you’ll stay with it. You’ll grow through it. That’s the sweet spot. That’s where autonomy flourishes.
When we design workplaces that encourage autonomy, we’re not removing direction—we're redefining it. We’re tasking individuals clearly, supporting them thoughtfully, and then stepping back enough to let them think, respond, and lead from where they are.
This framework has been articulated well by Gillian Stamp in what she calls The Tripod of Work: tasking, trusting, and tending.
Tasking is about setting the intention—defining what needs to be done, why it matters, and what success looks like. It requires clarity and mutual agreement.
Tending is the ongoing support leaders provide—coaching, resourcing, checking in, and removing roadblocks. It’s the guidance that ensures people don’t feel abandoned.
Trusting is the space leaders leave. It’s the room for people to operate, explore, and make decisions. Trust doesn’t mean walking away—it means choosing not to interfere.
When all three elements are present, autonomy becomes productive. People feel both supported and responsible. They understand what’s expected of them, know help is available if needed, and are empowered to act in the space between.
You can visualize this in action through the lens of sport. Think of a world-class athlete playing a high-stakes game. They're fully autonomous—but not unstructured. They’re operating under clear objectives (tasking), within rules and boundaries (tending), and with the full trust of their teammates and coach (trusting). The structure gives them the freedom to perform. And that freedom gives rise to flow.
But autonomy doesn’t exist in a vacuum—it’s shaped by something deeper: our internal relationship with risk.
As humans, we’re constantly navigating the tension between what we know and what we don’t. That tension governs our willingness to take initiative, make decisions, or speak up. If we feel unsafe—socially, emotionally, or professionally—we instinctively retreat to certainty. Our survival mechanisms take over. And when they do, we don’t explore. We protect. We narrow our range. Autonomy disappears.
To understand this instinct, it helps to look at nature.
Consider the behavior of ants. When searching for food, ants leave behind pheromone trails. At first, there are many possible paths, but as more ants walk the same trail, the scent becomes stronger and the path becomes dominant. Eventually, what was once a scattered search becomes a straight, efficient line. Certainty has been collectively reinforced.
Humans do the same. We follow paths that feel safe and familiar—those that have been validated by repetition, reward, or cultural reinforcement. These “pheromone trails” of behavior give us comfort. But over time, they can become invisible prisons. What once gave us confidence can later limit our creativity and growth.
Psychologist Sara Harkness uses the term ethnotheories to describe the cultural models we absorb without question—ideas about how life should be lived, what success should look like, how leaders should behave. These models are powerful because we don’t see them—we inhabit them. They shape our choices without us realizing we’re choosing.
From childhood, we are guided along these trails. We’re handed rules, systems, and sequences to follow. Even the most well-meaning environments—like school—prepare us for certainty. We’re told what to do, how to succeed, and when to advance. Then, almost abruptly, we're expected to transition into a world where ambiguity rules. The problem is, we’ve never been trained to lead ourselves in uncertainty.
That tension stays with us. At every stage of life, we toggle between the comfort of what we know and the thrill (or fear) of the unknown. We want safety, but we crave growth. We fear failure, but we’re bored by predictability. We need both. But the proportions matter.
Too much uncertainty, and people shut down. They begin to fear exposure, failure, or irrelevance. Too much certainty, and they disengage. The work becomes robotic. Purpose erodes.
Effective leaders understand this. They obsess over how to design spaces that provide just enough structure for people to feel safe—and just enough challenge for them to rise. That’s the art of leadership in the modern era: not just managing performance, but managing possibility.
As we mature, our relationship with uncertainty evolves. What scared us as beginners begins to excite us as we grow. This is how judgment develops. This is how autonomy is strengthened. We don’t remove uncertainty—we learn how to tolerate it. And in that tolerance, we find room to create, decide, lead.
The highest-performing teams are not those with the most rules or the fewest. They are the ones with leaders who know exactly when to tighten and when to release. Who know how to define expectations clearly—then trust people to exceed them. Who know how to stay close enough to guide, but far enough to empower.
In the end, autonomy isn’t about letting go. It’s about knowing how to hold—lightly, deliberately, and with respect for the space in between.
The Management Horizon
Judgment begins where certainty ends. The ‘management horizon’ defines the span of time a person can plan and act independently toward a goal — without perfect information — and still make sound decisions.
A surgeon operates with precision under pressure. A pilot adapts to shifting weather mid-flight. These are Horizon One leaders — where high skill meets urgent execution.
The greater your tolerance for uncertainty, the longer your horizon. True leadership isn’t just about technical excellence — it’s about sustained decision-making through complexity.
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Every leader operates within a horizon—an invisible boundary that defines how far ahead they can see, plan, and act with confidence in the face of uncertainty. This is what we call the management horizon: the span of time within which a person can independently design, organize, execute, and sustain action toward a goal, even when clarity is limited and outcomes are not guaranteed.
At its core, the management horizon is about judgment. Not technical skill. Not expertise. Not speed. Judgment. The ability to make decisions when structure breaks down, when outcomes are unclear, and when the data you want isn’t there.
That moment—when the old answers stop working and the path forward isn’t obvious—is where leadership begins.
Judgment, in this context, has two components. The first is cognitive: it’s your ability to frame problems, weigh consequences, and make sound decisions based on limited information. The second is moral: it’s your internal compass—the values, ethics, and personal integrity that shape how you choose to act when no one is watching.
Judgment begins where certainty ends. It’s what carries you forward when your knowledge, your skills, and your experience run out.
To understand this in practice, think about a small moment: you pour a bowl of cereal, then realize you’re out of milk. In that instant, you define the problem, scan your options, and decide what to do next. Do you change your breakfast? Go to the store? Drink the cereal dry? Ignore it and move on? It’s a simple decision cycle—but it's a judgment call nonetheless.
Now expand that process across larger contexts. Hiring decisions. Market pivots. Health crises. Team dynamics. All require a similar loop: identify, plan, act, adapt. The more uncertainty, the more judgment is needed. And the longer you can sustain sound decision-making in that space, the longer your management horizon becomes.
We can define this cycle of action using four key stages: Design, Organize, Execute, and Sustain—or simply, DOES. Whether it unfolds in minutes or over years, every leadership challenge follows this arc. The length, complexity, and impact of a DOES cycle determines the size of a person’s horizon.
For some, that horizon spans days or weeks. For others, it stretches across years. But the further out you can think, plan, and act—without losing clarity or collapsing under pressure—the more strategic your contribution becomes.
Take a surgeon, for example. She walks into the operating room with a deep understanding of the body, a clearly defined outcome, and a trained team. But even in that controlled environment, she must adapt in real time. Her plan may shift mid-surgery. Her instruments may malfunction. A complication may arise. The judgment required in those moments goes beyond technical knowledge—it’s the ability to interpret a situation and act with precision under pressure. That’s leadership within a Horizon One time frame: hours to weeks, rooted in execution and tactical decisions.
Now consider a CEO navigating a market downturn. There’s no single tool, no prescribed checklist. They must anticipate cascading variables, lead through ambiguity, and hold a long-range perspective while still delivering in the short term. That’s a Horizon Three leader—operating months or years ahead, often with very little certainty and no playbook.
The further a person’s horizon extends, the more abstract their decisions become—and the more they must rely on judgment, not precedent.
But there’s a catch: your judgment capacity is limited by your tolerance for uncertainty.
Uncertainty is the space between what you know and what you don’t. It’s the ambiguity that clouds your vision, slows your instincts, and makes you hesitate. Some people retreat from it. Others learn to navigate it. A select few learn to thrive in it. These are the leaders whose management horizons stretch the furthest—and whose impact endures the longest.
That’s why the development of leadership judgment is not just about gaining knowledge—it’s about building psychological resilience. Your horizon doesn’t expand because you know more. It expands because you can remain clear, composed, and effective when certainty disappears.
Leadership is never free from risk. But the leaders who create the most value are those who can hold tension over time—who can stay in ambiguity long enough to shape something meaningful from it.
This is why experience matters. It’s not about repetition—it’s about pattern recognition. The surgeon who has completed hundreds of procedures doesn’t just know more. She sees more. She detects subtle shifts, anticipates issues, and makes better, faster decisions under pressure. That’s judgment in motion. And the more we exercise it, the further we can stretch it.
But judgment must also be moral. As decisions become more complex, leaders must weigh not just what can be done, but what should be done. AI may one day model behavior or simulate reasoning, but it cannot anchor action in values. That’s uniquely human. And it’s central to the kind of leadership we need now—not just effective, but principled.
In extreme conditions—war, crisis, economic collapse—the quality of a leader’s judgment under uncertainty becomes the defining factor. Consider Franklin D. Roosevelt’s actions after the attack on Pearl Harbor. His decisions shaped not just a war effort, but the geopolitical structure of the modern world. His horizon was decades long. His judgment had to operate across moral, strategic, and emotional dimensions. He could not rely on what had been done before—he had to decide what would come next.
Most of us won’t face decisions of that magnitude. But every day, we operate in our own version of this tension: how far can I lead into the unknown before I begin to lose clarity, confidence, or courage?
That is your management horizon.
And the goal of leadership development—at any level—is to stretch it.