That time a rebrand had two jobs at once.

Re’moov was ready for a full brand refresh—but they still had inventory to sell. I was brought in to develop a completely new visual identity and brand presence, while also creating transitional marketing materials that supported the existing product line. Every asset needed to pull double duty: honoring the current packaging while setting the stage for what was next. I originally joined the project as Re’moov’s copywriter, but was soon asked to take over as president and later offered the role of CEO.

• Revamped all copywriting to align with the new brand vision

• Designed a new logo and built a refreshed visual identity system

• Curated and redesigned product packaging and aesthetics

• Rebuilt the website for a seamless and engaging user experience

• Created and directed promotional content to enhance brand storytelling

• Produced internal memos to streamline communication

• Developed investor-focused content and an exclusive investor portal

• Co-led investor pitches to secure buy-in and funding

This strategic transformation allowed Re’moov to stay active in the market while stepping confidently into its next chapter—with clarity, cohesion, and momentum.

*Due to NDA/client restrictions, not all deliverables are available for viewing